Shawn Choi

Designer and educator passionate about making a positive difference for individuals and the greater community through design, education & AI.

Work

View featured work for Microsoft, an office suite of productivity applications and tools.

Microsoft

Productivity applications & tools

View featured work for Charitable Impact, an iOS & Android application.

Charitable Impact

iOS & Android application

View featured work for Voilà, a conceptual iOS application.

Voilà

iOS application (conceptual)

Moriyama Daido

Moriyama Daido

Art exhibition branding (conceptual)

View featured work for Skills Compétences Canada, a professional development program.

Skills / Compétences Canada

Professional development program

View a miscellaneous collection of Shawn's uncurated projects.

Everything Else

Miscellaneous collection of uncurated projects

About

Designing products. Shaping design education.

My work sits at the intersection of shipping and stewardship. I take AI-powered products from 0→1 to scale, and I bring those lessons into design education. In return, education governance sharpens my practice.

The Practice: Shipping at Scale

As a Senior Product Designer at Microsoft, I currently lead the design vision for People Companion as part of the Microsoft 365 Companion apps for Windows. My focus is on making AI-powered products feel clear, purposeful, and human.

From crafting the UX strategy for the Copilot extensibility framework, enabling users to retrieve business data from Microsoft Graph or connect to third-party services like Jira and Salesforce, to shaping the voice-first experience of Cortana, my goal has always been to create intuitive, accessible, and productive experiences that help people do more with less friction.

The Purpose: Stewardship & Governance

I believe in protecting the integrity of our craft. By integrating industry-leading standards into academic strategy, I ensure that the next generation of creatives is prepared for the realities of a rapidly shifting industry. I put this commitment into practice by shaping curriculum and policy as a Senator at Emily Carr University of Art + Design, evaluating UX/UI programs as a Subject Matter Expert for the Government of British Columbia, guiding industry alignment as an Advisory Board Member at Vancouver Film School, and fostering craft growth as a Mentor on ADPList.

Building the Future

Over the past 16 years, I have delivered high-impact work for organizations ranging from global tech leaders to non-profits. Sixteen years in, I'm still most energized by hard problems and the people working to solve them, and I care deeply about innovation, inclusivity, and growth, both in the products I ship and in the education work I support.

If you're a design leader, educator, or builder who wants to exchange ideas or explore what's possible together, I'd love to connect on LinkedIn.