Shawn S. Choi

Multidisciplinary designer and educator. Passionate about design that makes a positive difference for individuals and the greater community.


Good design should be user-centric, functional and intuitive.

Yet, I find that this isn't always the case. This is what inspires me to work to ensure that–no matter the client, workplace, or project–my mission remains the same: to positively affect individuals, communities, and values through good design.

Taking a user-centred approach begins with empathy. I have seen first-hand the negative effects that poorly designed products can have on the end-user experience. I am deeply motivated to challenge and improve designs, making them better than how I first found them. While attention to fine detail is the foundation for great work, I also believe that clarity, curiosity, and collaboration are vital for the success of any project.

Since earning my bachelor's degree in communication design from Emily Carr University of Art + Design, I have worked as a designer in e-commerce, tech, and creative agency settings. I have also taught communication design for post-secondary students and helped them find their own voice in design. I continue to find joy in mentoring students.

Currently, I serve as a Senior Product Designer for the M365 Core Studio at Microsoft, where I leverage generative AI technologies in my design practices to help shape the future of M365 core services and features. With its focus on empowering every person and every organization on the planet to achieve more through technological innovation, Microsoft is a company that shares many of my own values and guiding principles.

As I advance in my career, I look forward to continuing to collaborate with talented people across the globe to create functional, intuitive, and meaningful products and experiences that puts users first.

I'm currently based in Vancouver, BC, Canada. If you want to say hello or learn more about my experience and expertise, I invite you to connect with me via LinkedIn.