Moriyama Daido

Moriyama Daido

Art exhibition branding (conceptual)

Moriyama Daido is a world-renowned photographer and artist whose work has profoundly influenced and shaped one of my core design philosophies: Capture the beauty in every corner of life and the world around you; the little things that no one notices or recognizes, yet is amplified through masterful design.

Ever since I came across one of his books during university, I immediately fell in love with his work. It commands your attention. I have since come to the conclusion that my mind is much like Daido's camera lens: It takes in everything–some things are crystal clear, while others are barely noticeable. And yet, all things are equally important to shaping the end result.

In 2014 while travelling in London, I visited the Whitechapel Gallery. It was a transformative experience that is hard for me to put into words. Taking a step back, I have found a striking similarity between what I felt that day at the gallery, and what I feel whenever I look at any of Daido's photographs: It's out there, but it can also be easily unnoticed.

Merging my love of both unique artistic experiences, I felt inspired to conceptualize this hybrid tribute project. Working with the premise that the Whitechapel Gallery would host a show featuring Moriyama Daido's work, I created the overall exhibition branding for what I imagined it would look like, while taking into account both online and offline promotional contexts and materials.

Although just a figment of my own imagination, I hope that an exhibit like this would take place someday. Rest assured, I would eagerly be standing first in line.

My RolesArt Direction, Branding, User Experience, User Interface, Visual Identity
PhotographyMoriyama Daido
ContentsEdward Gale, Jenny W. Hsu, Simon Lee Gallery, Steven Kasher Gallery, Taka Ishii Gallery Kyoto, The Wall Street Journal, Whitechapel Gallery