Moriyama Daido | 5AM

Moriyama Daido

Art Exhibition Branding (Conceptual)

This is a tribute project for Moriyama Daido—my favourite Japanese photographer who is noted for his images depicting the breakdown of traditional values in post-war Japan—and Whitechapel Gallery in London, UK, which is my favourite gallery of all time.

Working with the premise that Whitechapel Gallery will be hosting a show of Moriyama Daido's work, I created the overall exhibition branding. Though this was only a conceptual project, the excitement I felt throughout the entire process was as if this exhibition would really happen!

My Roles

  • Art Direction
  • Branding
  • User Experience
  • User Interface
  • Visual Identity


  • Photography
    • Moriyama Daido
  • Content
    • Edward Gale
    • Jenny W. Hsu
    • Simon Lee Gallery
    • Steven Kasher Gallery
    • Taka Ishii Gallery Kyoto
    • The Wall Street Journal
    • Whitechapel Gallery