Charitable Impact | 5AM

Charitable Impact

iOS Mobile Application

Charitable Impact is an online giving platform built for Canadian donors that makes it easy to support any charity in Canada, raise money through crowdfunding, and track impact over time. Charitable Impact has helped more than 110,000 Canadians donate more than $550 million to thousands of charities nationwide.

Between 2016 and 2017, Charitable Impact saw a 170% growth in its mobile user base. In response, in mid 2018, the company decided to launch a newly designed mobile application by the beginning of 2020.

As a UX Lead, my primary responsibilities included bringing every team together by creating alignment, defining priorities, and establishing a process to enable cross-functional collaboration, all while pumping out wireframes and final UI designs alongside my team. Not only did our UX team transform the entire giving experience within Charitable Impact based on the existing data, donor feedback, extensive user testing, and conversations with stakeholders and subject experts, we added various brand-new features and functionalities, such as messaging, notifications, friends, user profile, and personalized cause-based recommendations.

While we were working on this project, we had only one goal: helping people create the change they want to see in the world. Hopefully, we have achieved just that.

My Roles

  • DesignOps
  • Team Lead
  • User Experience
  • User Interface


  • Architects
    • Sathish Shanmugam
    • Uday Kumar
  • CEO
    • John Bromley
  • COO
    • Dan Brodie
  • Content Strategist
    • Anneliese Herbosa
    • Emily Stanislaus
    • Hope Kerby
  • Data Scientist
    • Kaushik Soni
  • Design Lead
    • Jorge Puebla
  • DevOps Engineers
    • Leo Hu
    • Vignesh KR
  • Director of Content Strategy
    • Chris Sulymka
  • Director of Experience
    • Olga Glukhovska
  • Director of IT Operations & Infrastructure
    • Dean Dong
  • Director of Marketing
    • Daniel Nielson
  • Director of Product Management
    • Avinash Durge
  • Director of Research
    • Ernesto Peña
  • Donor Experience Specialists
    • Miranda Babbitt
    • Véro Séguin
  • Financial Management Analyst
    • Justine Burlo
  • General Manager of Engineering
    • Santosh Hanaji
  • Illustrator
    • Petra Sitaru
  • IT Service Desk Lead
    • Jack Chen
  • Lead DevOps Engineer
    • Kevin Zhang
  • Lead Engineers
    • Nandu Eashwara
    • Pradeepkumar Danagoud
    • Sumathi Paramasivam
  • Manager of Content Strategy
    • Janis Tong
  • Manager of Data Engineering
    • Som Muniyappa
  • Manager of Digital Marketing
    • Rolla Sarwary
  • Manager of Quality Assurance
    • Sandeep Shet
  • Principal Engineers
    • Gulmohar Sontakke
    • Sanu Menon Madhusoondanan
    • Soumarshi Biswas
  • Product Managers
    • Ram Manjunath
    • Shiva Srinivasareddy
    • Tanmay Deshpande
  • QA Engineers
    • Don Mathew
    • Mohammed Shakirulla
    • Nivedhitha Bodithalapula
    • Prajna Shetty
  • Research Strategist
    • Lise Owens
  • Senior Manager of Digital Marketing Content
    • Caroline Dobuzinskis
  • Senior Manager of Donor Experience
    • Paige Tibbles
  • Senior Manager of Marketing Technology and Operations
    • Winson Tang
  • Senior Manager of PR and Communications in Corporate Affairs
    • Luisa Velez
  • Senior Software Engineers
    • Balamurugan Ravichandran
    • Eva Sorokacova
    • Harrison Mak
    • Jiju Jacob
    • Prabhakaran Mayavan
    • Rakesh Gangaraju
    • Toyaj Nigam
  • Senior UX/UI Designer
    • Silky Chan
  • Software Engineer
    • Sarthak Mohapatra
  • UX Researcher
    • Bella Margolles
  • UX/UI Designers
    • Flavia Scudeler
    • Jaehee Lee
    • Kei Ogasawara
  • Visual Designers
    • Andrew Tsang
    • Emily McLean
    • Matteo Sampaolo
  • VP of Technology
    • Clif Bromley


App store


  • Best UX Award
  • UX for Good Award