Charitable Impact
A Canadian giving platform where anyone can add money for an instant tax receipt, then give to any registered charity, plan their giving, and give together, all from a single Impact Account.
I led design for Charitable Impact's mobile app and built the team behind it, taking the giving experience end to end, from the Impact Account to the giving, planning, and social flows around it. The principle underneath it all: help people feel the joy of giving, on their own terms.
- 01 Roles
- Design Direction, DesignOps, Product Design, Team Building
- 02 Collaborators
Brand Design Andrew Tsang, Emily McLean, Jorge Puebla, Matteo SampaoloContent Strategy Anneliese Herbosa, Chris Sulymka, Emily Stanislaus, Janis TongData science Tanmay DeshpandeDonor Experience Miranda Babbitt, Paige Tibbles, Véro SéguinEngineering Arun C P, Jiju Jacob, Pradeepkumar Danagoud, Sumathi ParamasivamIllustration Petra SitaruLeadership Dan Brodie, John Bromley, Olga Glukhovska, Santosh HanajiPM Shiva SrinivasareddyProduct Design Flavia Scudeler, Jaehee Lee, Kei Ogasawara, Silky ChanResearch Bella Margolles, Ernesto Peña, Lise Owens
- 03 Awards
Vancouver UX Awards Best UX Award & UX for Good Award
- 04 Website
- charitableimpact.com
- 05 Download
Impact Account
An online bank account for charitable giving
The Impact Account works like an online bank account for charitable giving. Add money and you receive a tax receipt right away, then take your time deciding where it goes: give to any registered Canadian charity, plan your giving, and give together with others, all from one place. By separating the decision to give from the choice of who to give to, it lets generosity happen first and the research happen later.
How it works
Four experience patterns in one app
Look closely and it quietly does the work of several apps, each echoing a familiar pattern:
- Banking, for money moving in and out of an Impact Account
- Crowdfunding, for rallying people around a cause
- Social networking, for connecting givers
- Discovery-focused e-commerce, for finding charities to support
Inside the app
Personal from the first minute
A thorough onboarding sets everything up. A short walkthrough makes the app clear at a glance, creating an Impact Account takes only a moment, and a few optional questions shape the experience from the start: share your location to find charities and Giving Groups in your community, and pick the causes and topics you care about. By the time you land on the home screen, the app already fits.
Find what to give to
A unified search brings charities, Giving Groups, and Campaigns into one place, so everything worth supporting can be explored without hopping between tools. Choosing causes and topics then tailors the experience, surfacing recommendations that point toward charities aligned with what someone cares about.
Give together
Giving becomes social. People can connect with friends to give as a group, and even send charitable dollars for others to grant to the causes they choose.
Giving on the go
Automatic monthly deposits and recurring gifts let support continue on its own, turning one-time generosity into steady, ongoing impact. The mobile app puts the full Impact Account in your pocket, so giving and managing funds work anywhere.
Your profile, your privacy
Visibility controls let each gift be private or public, so the amount of recognition is always the giver's choice. Customizable profiles and clear sharing controls then shape how someone shows up and govern exactly what their friends can see.
