My creative playground, a miscellaneous collection of personal and experimental projects. A red tumbler donning a Canadian maple leaf icon with the Government of Canada branding is bursting open with an outpour of coffee.

Everything Else

Miscellaneous collection of uncurated projects

This page is an uncurated showcase of my journey as a designer, featuring a broad spectrum of works from commercial projects to experimental pieces. It reflects the depth and diversity of my design thinking and execution, capturing the essence of my design evolution. The collection includes everything from random ideas and exploratory concepts to unused designs and elements from past projects—each marking significant milestones in my career.

Rooted in experimentation and a continuous pursuit of growth, my approach sees every project as a vital step in my development. While these pieces may not form part of my formal portfolio, they are essential to understanding the scope of my design practice and the journey that has shaped me as a designer.

I plan to update this page regularly with projects that showcase my personal twist on everyday objects or ordinary concepts, reimagine digital products I use personally, and include projects that I wouldn't typically get to do at work, along with miscellaneous designs that reflect niche topics I am currently interested in and snippets of projects. This ongoing update will provide insight into my evolving design interests and the continuous exploration that fuels my creative process.

Mockup of conceptual street posters promoting a fictional concert featuring Yo Yo Ma and Tupac Shakur. In this make believe concert scenario, Ma and Shakur join forces to celebrate International Day of Peace which is recognized annually on September 21st through their impactful music.
Wall art of the Ukrainian flag, to show support when the Ukraine-Russia war broke out. Artwork inspired by one of Shawns Ukrainian friends.
Illustration of a conceptual physical newspaper stand for Vancouvers digital news publication Metro.Mockup of wrapping paper which features a proprietary pattern of Shawn S. Chois monogram, caricature, and character/symbols.
Logo design for Here & Now, an aromatherapy oil botanical brand.Mockup of amber bottle logo design for Here & Now, an aromatherapy oil botanical brand.
Mockup of a conceptual sports training jacket which draws from brand elements from Shawns alma mater, Emily Carr University of Art + Design.
Mockup of a Viagra pharmaceutical pill box parodying the No Name brand identity. Inspired by the juxtaposition of No Name brands cost effective products in contrast to big pharmas costly products, Shawn imagined what such product packaging could look like.
Mockup of a stack of branded cardboard boxes with labels that say "greenhouse gas emissions, proudly made in Canada" as a social commentary piece on climate change. Data released by the International Energy Agency in 2018 indicated that Canada was one of the top 10 greenhouse gas emitters in the world.