About | 5AM

Shawn S. Choi

Designer & Educator

"When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it." — Jared Spool

Design should be functional and intuitive.

Throughout my career as a multidisciplinary designer and educator, I have carried this user-centred approach with me.

Since earning my bachelor’s degree in Communication Design from Emily Carr University of Art + Design in 2010, I have worked as a designer in e-commerce, tech, and creative agency settings. I also have taught communication design for post-secondary students, helping them find their own voice in design.

In my collaborations with diverse clients on various projects across Canada, my mission remains the same no matter the project: to create unique, accessible design experiences that positively affect individuals, communities, and values.

I am both detail-oriented and empathetic, and I believe that each project is an opportunity for me to learn and grow. While attention to fine detail is the foundation for great work, I also believe that clarity, curiosity, and collaboration are vital for projects to succeed.

Currently, I’m based in Vancouver, BC, Canada. I serve as a Senior Product Designer in the M365 Core product design team at Microsoft, a tech company with a focus on empowering every person and every organization on the planet to achieve more through technological innovation.

As I move forward in my career, I look forward to continuing to collaborate with talented and inspiring people across the globe to create meaningful products and experiences.

If you want to say hello or learn more about my experience and expertise, I invite you to connect with me via LinkedIn or email.


  • Senior Product Designer
  • Microsoft
  • Mar 2021 – Present
  • Vancouver, BC, Canada
  • Senior Manager, UX Design
  • Charitable Impact
  • Feb 2021 – Mar 2021
  • Vancouver, BC, Canada
  • Senior UI Designer
  • Best Buy Canada
  • Jan 2016 – Dec 2017
  • Burnaby, BC, Canada
  • Freelance Designer
  • Oct 2014 – Dec 2015
  • Vancouver, BC, Canada
  • Communication Designer
  • Latitude Agency
  • Jun 2010 – Oct 2014
  • Vancouver, BC, Canada




  • Certificate in Data Science
  • BrainStation
  • Jan 2019 – Mar 2019
  • Vancouver, BC, Canada
  • Certificate in User Experience Design
  • BrainStation
  • Sep 2017 – Dec 2017
  • Vancouver, BC, Canada

Amazing Clients I Have Worked With

  • Alberta College of Pharmacists
  • Arius
  • Atira Women's Resource Society
  • BC Centre for Excellence in HIV/AIDS
  • BC Housing
  • BC Hydro
  • BC Innovation Council
  • BC Mental Health & Substance Use Services
  • BC Mental Health Foundation
  • BC Transplant
  • BC Venture Acceleration Program
  • Balanced View
  • Best Western Hotels and Resorts
  • Burcon NutraScience
  • Buyatab
  • CMW Insurance
  • Canadian Association of Aesthetic Medicine
  • Canadian Forensic Mental Health Network
  • Cedar Foundation
  • Code & Colour
  • College of Pharmacists of British Columbia
  • Congress World Conferences Inc.
  • Crelogix Acceptance Corporation
  • Cummins Westport Inc.
  • Four Seasons Hotels and Resorts
  • Here & Now Botanicals
  • Here to Help
  • Institute of Families
  • Justice Institute of British Columbia
  • Kelty Mental Health Resource Centre
  • Latitude Agency
  • Leadership LINX
  • Lee Supply
  • Legacy Senior Living
  • Mogo Finance Technology
  • Norlem Technology Consulting
  • Pacific Sands Beach Resort
  • Pan Pacific Hotels Group
  • Paperny Entertainment
  • Patina Hotels & Resorts
  • Provincial Health Services Authority
  • River Rock Casino Resort
  • Rosewood Hotel Georgia
  • SRA Architects Inc.
  • Sheraton Hotels and Resorts
  • Sunset Inn & Suites
  • Tourism Industry of BC
  • Tsawwassen Mills
  • Unicare Homes
  • Velo-City Conference
  • Vertigo Games America
  • YVR Art Foundation